Byron Bay Business Retreats offer exclusive retreats that implement innovative business planning workshops to up-skill business behaviours. They provide a relaxing environment for business professionals looking to unwind whilst learning proven strategies to drive their business ventures further.
We helped Byron Bay Business Retreats launch itself as a leading and premium retreat within its market by presenting them as industry leading corporate advisors to their clients. We achieved this by constructing a concept that focused on the idea of ‘progress in paradise’ as BBBR was targeting potential clients looking to grow within their respective industries by attending a professional yet paradisal retreat.
We ended up creating an identity that spoke to this balance of de-stressing the mind whilst simultaneously refocusing it on growing ones professional portfolio. We decided to adopt a robust copper foil in the font and paired it with a deep navy in the palette to communicate the exclusivity and professionalism of the retreats whilst alluding to the profoundly calming and relaxing environment in which they take place.